Sustainable fashion designer | Holistic Fashion Visionary: Concept to Consumer | UK & India expertise
Sustainable fashion designer | Holistic Fashion Visionary: Concept to Consumer | UK & India expertise
  • Hi, I'm Ishman — the creative force behind Rubrae Design House. With a master's in Fashion Design from the University of Southampton and an MBA in Fashion Business from Pearl Academy Mumbai, I bridge the gap between creative vision and commercial reality.
  • From designing collections for Being Human to crafting export-ready embroideries, engineering prints for The Masuri group, and curating high-end styling appointments for mid-luxury brands across the UK — My work lives at the intersection of culture, craft, and commerce. Every piece I create doesn't just look beautiful — it tells a story, honors the planet, and moves the market.
  • Whether you're launching a startup collection or need production-ready tech packs, I turn your fashion dreams into reality.

Our Services

Collection Development

  • From mood boards to runway-ready pieces
  • I design seasonal collections that capture trends while staying true to your brand DNA

Technical Design & Production

  • Production-ready tech packs, CAD flats, and spec sheets that manufacturers love
  • No miscommunication, no surprises

Print & Surface Design

  • Custom prints and embroidery designs that set your brand apart
  • Digital artwork that translates beautifully from screen to fabric

Sustainable Design Consulting

  • Build a brand that's kind to the planet without compromising on style
  • From eco-friendly fabric sourcing to circular design strategies

Design Portfolio & SOP Review

  • Applying to top design programs?
  • Get expert feedback from someone who's been there with portfolio reviews and SOP guidance.

Featured Work

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S/S Casual Capsule with Digital Prints
Evening Wear with Hand Embellishment
Being Super Human — Adaptive Menswear

How I Work

Step 1

Discuss Your Needs

We begin with understanding your brand, customer and goals. A call or email consultation works perfectly.

  • Review your brand identity & style
  • Season requirements
  • Menswear, Womenswear, Kids or Specialist?
  • Collection size & garment count
  • Sketches, photos, references or inspiration links
Step 2

Invoice & Project Confirmation

Based on your brief, I calculate the project cost and send an invoice directly to your email.

  • Transparent pricing
  • Full payment required to begin
  • No deposit-based projects
Step 3

Research & Trend Analysis

The most important stage. Deep research into current and future trends aligned with your brand.

  • Trend forecasting research
  • Shop reports & sample buying
  • Moodboard creation
  • Client presentation preparation
Step 4

Designing (CAD Development)

Using professional CAD software such as Adobe Illustrator, your collection is designed with precision.

  • Black & white + colour CADs
  • Factory-ready detailed visuals
  • Client approval before next stage
Step 5

Production Preparation

Final technical preparation before sending designs to production.

  • Complete Tech Packs
  • Fabric, construction & Pantone details
  • Size specifications & grading (Excel format)
  • Costing-ready documentation
Step 6

Launch Your Collection

Once tech packs are complete, your designs are ready for factory production.

  • Production agency referrals available
  • You may use your own factory
  • I do not manage production or sampling directly